Feasibility & Market Analysis Consulting Services
With expertise spanning hotels, resorts, clubs, restaurants, bars, commercial foodservice, and mixed-use developments, our professionals provide developers with market-driven insights to support informed decision-making.
HDE brings decades of leadership experience across all facets of the hospitality industry, offering expertise in:
Our deep industry knowledge enables us to provide strategic guidance and tailored solutions to maximize value and financial efficiency.
Our professionals enable you to make informed investment decisions.
By conducting thorough analysis of market conditions and evaluating development and business goals, HDE equips owners and developers with the insights necessary to make informed and strategic decisions.
Discover expert consulting services with your investments…
Hospitality Asset Acquisition Market Feasibility Study
HDE provides in-depth assessments of hospitality investment and development objectives, conducting market financial modeling, identifying risks, and offering strategic insights for feasibility and market analysis.
Before purchasing a hospitality asset or developing a hotel, restaurant, or food and beverage outlet, a comprehensive market and feasibility study is essential.
To make an informed investment decision, it is crucial to understand how your asset is projected to perform over the long term. A feasibility study helps you make data-driven decisions on key factors such as:
- Market Segment – Determining the appropriate positioning, from economy to luxury hotels or fast food to fine dining.
- Brand Selection – Choosing the right brand to fit the market and avoid brand saturation.
- Optimal Size – Evaluating the right scale, whether 100 or 500 rooms, 50 or 200 dining seats.
- Facility Requirements – Identifying essential amenities such as event spaces, spas, private dining areas, pools, and fitness centers.
- Asset Repositioning – Determining enhancements needed to maximize success and competitiveness.
Making well-informed, data-driven decisions before acquiring or developing a hospitality asset is key to long-term financial success. Expert guidance ensures optimized market positioning, brand selection, and strategic development to maximize investment potential.
Market Analysis Consulting
With deep expertise in market analysis, our consultants deliver comprehensive hospitality market studies that support the structuring and securing of financial and investment backing. Our insights span a wide range of hospitality segments, brands, and geographic locations, providing investors with the data needed to make informed and strategic decisions.
Feasibility Analysis Consultants
Feasibility analysis for a new or existing project demands expert evaluation of site and location characteristics, precise quantification of market demand and competitive supply, accurate forecasting of revenues, expenses, and project costs, and a well-supported determination of hotel market value based on solid data and analysis.
Working with owners to define their asset management or acquisition goals, our experts conduct a rigorous analysis of property and market dynamics. By leveraging reliable proformas and data-driven insights, we add impact and value to your asset while supporting accurate hotel asset valuation and pricing.
Hotel Valuation Methods
Several valuation methods can be used to determine a hotel’s worth, including the income approach, market approach, and cost approach.
The income approach is the most commonly used method for hotel valuation. It involves estimating the property’s future income potential and applying a capitalization (cap) rate to determine its value. The cap rate represents the expected return on investment— a higher cap rate results in a lower valuation, while a lower cap rate indicates a higher hotel value.
By analyzing projected revenue, operating expenses, and market trends, this approach provides a realistic assessment of a hotel’s financial viability and investment potential.
We look forward to speaking with you!
Frequently Asked Questions
Some frequently asked questions about the service that you may have questions about
Who are your typical clients?
Our Clients Include:
🏨 Hotel & Resort Owners – From boutique properties to global brands, we help maximize asset value and profitability.
📊 Investors & Developers – Offering due diligence, valuation, feasibility studies, and market analysis for sound investment decisions.
🔑 Hospitality Management Companies – Assisting with branding, contract negotiations, and operational efficiencies.
🍽 Restaurant & F&B Operators – Enhancing profitability through menu engineering, cost control, and service optimization.
🏝 Resort & Club Operators – Supporting operational excellence, guest experience enhancement, and CapEx planning.
🏦 Lenders & Financial Institutions – Providing hotel asset evaluations, debt restructuring, and financial planning support.
⚖ Legal & Insurance Firms – Expert witness testimony, risk management, and policy assessment.
Why Partner With Us?
✔ Decades of industry experience
✔ Proven strategies for revenue growth & efficiency
✔ Customized solutions tailored to your unique needs
Let’s transform challenges into opportunities and drive success for your hospitality business!
What is the process for beginning a project?
Our Process for New Projects:
Initial Consultation & Needs Assessment
Understanding your goals, vision, and challenges.
Analyzing the market and competitive landscape to identify key opportunities.
Feasibility & Market Research
Conducting comprehensive research on the location, target market, and customer demographics.
Analyzing potential financial performance, including cost projections, revenue potential, and ROI.
Project Planning & Design
Developing a strategic plan outlining the scope, timeline, budget, and resources.
Collaborating with architects, designers, and other experts to refine property layout, design, and branding.
Brand Selection & Contract Negotiation
Helping you select the right brand (or independent strategy) that aligns with your objectives.
Assisting with management contract negotiations to ensure favorable terms and performance standards.
Construction & Development Oversight
Managing the project timeline, coordinating with contractors, and ensuring compliance with regulations.
Overseeing construction to ensure quality and cost control.
Operations Setup & Staff Training
Preparing the operations manual and defining standard operating procedures (SOPs).
Providing staff training for operational excellence, guest satisfaction, and efficiency.
Grand Opening & Marketing Strategy
Planning and executing a grand opening event.
Implementing a marketing and branding strategy to attract customers and establish your property’s presence.
Ongoing Performance Monitoring & Optimization
Analyzing financial performance, customer satisfaction, and operational efficiency.
Providing continuous support for optimizing revenue, reducing costs, and improving guest experiences.
By following this comprehensive project process, we ensure that every aspect of your new project is thoughtfully planned, executed efficiently, and poised for long-term success.
What if my project lies outside your team’s skillset?
1. Referral to Trusted Partners
We maintain a network of trusted industry partners with specialized expertise across various areas of hospitality, real estate, construction, and finance. If your project requires a skillset outside our core services, we’ll refer you to a reliable professional or firm that we trust.
2. Collaborative Team Approach
For projects with cross-disciplinary needs, we can work alongside external experts, integrating their expertise into the project while maintaining overall coordination and leadership from our team. This ensures that every aspect of the project remains aligned with your broader goals.
3. Scalable Solutions
We are adaptable and can expand our team temporarily by bringing in subject matter experts or forming an alliance with consultants who specialize in the areas needed (e.g., advanced technology, niche construction, international regulations).
4. Full Transparency & Communication
If a project involves expertise we don’t specialize in, we will discuss these areas with you upfront. We ensure clear communication on the scope of work, timeline, and team members involved so you feel confident in the project’s direction.
5. Project Continuity & Quality Assurance
Whether it's through an internal expansion or trusted partners, we ensure seamless integration and ongoing quality assurance throughout the project, so you receive consistent results.
6. Tailored Solutions & Flexibility
Even if your project has a niche requirement, we aim to remain flexible and ensure that the expertise we bring, either from our team or external partners, is fully tailored to meet the needs of your specific project.
Your success is our priority, and we’ll make sure you have the right resources and expertise to accomplish your goals!
Will you tell me how to run my business?
Here’s what we do to support your business:
1. Expert Guidance
We offer our deep industry knowledge and specialized expertise to help you navigate challenges, optimize operations, and identify growth opportunities. This guidance is intended to help you make better decisions based on your unique business needs.
2. Tailored Solutions
We don’t take a one-size-fits-all approach. Instead, we customize our recommendations to fit the specific context of your property, market, and goals. We work with you to understand your vision and challenges, and then we create strategies that align with those objectives.
3. Best Practices & Industry Standards
We share best practices, industry standards, and benchmarking insights that you can use to enhance your operations, customer service, and profitability. This might include everything from operational efficiencies to brand alignment or financial planning.
4. Continuous Support
We don’t just provide advice once and walk away. We offer ongoing support to help you implement strategies, track performance, and adjust as necessary. We help you stay focused on achieving long-term success.
5. Data-Driven Decision Making
We help you analyze data and performance metrics to guide decisions about pricing, marketing, operations, and other key aspects of your business. Our aim is to provide you with the tools to drive sustainable growth.
Ultimately, we are here to help you optimize your business, not dictate how to run it. We empower you with knowledge and strategic options to make informed decisions and navigate the complexities of your industry with confidence.
