
Management Evaluation and Organizational Development Consulting
HDE Consultants specialize in assessing managers and enhancing organizations in the hospitality industry. With deep expertise from leadership roles across the hospitality sector, our team conducts comprehensive evaluations tailored to your organization’s unique value. Every aspect of your team is thoroughly examined for effectiveness, and we identify any cultural or procedural obstacles that may impede productivity.
Drawing on decades of industry experience, HDE consultants offer actionable solutions to elevate service quality and operational efficiency, all within a clear, communicated timeline. Whether you need a strategic review of hospitality management agreements, policy assessments, or targeted development programs, our network of experts is ready to support your goals.
Unlock Your Business Potential: The Strategic Advantage of Hiring a Consultant
HDE’s professionals specialise in delivering actionable advisory services, including boosting revenue and cutting costs by identifying inefficiencies and areas for improvement in your business or property.
Hospitality Management Assessment
HDE Consultants leverage their extensive experience in key leadership roles within the hospitality industry to fulfill this essential need. With years of consulting expertise, our team can swiftly and thoroughly:
- Conduct a business management assessment
- Evaluate the effectiveness of your management team
- Analyze the organizational culture
- Identify policies and procedures that may hinder productivity
- Assess the quality of service and facilities
Our consultants provide actionable solutions designed to enhance operational efficiency and support the success of owners and operators.
Hospitality Management Agreement Consultants
Hospitality management agreements with large branded management companies typically follow a standard structure for fees, especially before negotiations begin. The base fee and incentive fee are well-known in the industry and serve as the starting points for most manager-owner discussions. Our consultants can assist in the following:
- Calculating the base fee in a hotel management agreement
- Calculating the incentive fee in a hotel management agreement
- Balancing hotel owner objectives with management company incentives
- Implementing a hybrid formula for incentive fee calculation
Hospitality Management Agreement Negotiation
The Hospitality Management Agreement (HMA) forms the foundation of the relationship between the management company and the owner in a typical, full-service branded hotel agreement. These provisions are often negotiated over weeks or months, assuming both sides have bargaining strength. It’s common to begin with a Letter of Intent (LOI) outlining basic terms before moving to the formal agreement. Key terms to consider include:
- Brand selection
- Identification of the parties
- Description of the business or project residences
Once these fundamental elements are understood, focus can shift to negotiable aspects in the HMA:
- Term length and conditions
- Performance testing
- Revenue-based fees
- Incentive fee structure
- Technical service fees, furniture, fittings, and equipment reserves (FF&E)
- Budget approval by the owner
- Capital expenditures
- Owner financing and credit enhancements (sometimes provided by the management company)
- Employee hiring and firing procedures
- Key personnel indemnification and insurance, typically requiring the owner to indemnify the management company except in cases of willful misconduct or gross negligence
- Damage and destruction (property insurance coverage by the owner)
- Sale of the asset
- Agency terms (including termination and wrongful termination)
These are just some of the areas covered in the HMA. Others, such as governing law and dispute resolution, may also be addressed. Negotiating such terms requires experienced counsel and expertise in both hotel development and operations.
Training and Development Consultants
HDE Consultants provide results-driven solutions designed to:
- Enhance service quality
- Facilitate cultural change
- Foster positive work environments
- Develop and implement training and professional development programs
- Guide ownership and management through reorganization or rebranding transitions
With a deep understanding of the complexities involved in managing a diverse workforce, HDE’s consultants offer prudent, comprehensive solutions tailored to each unique assignment.

What Distinguishes a Manager from a Leader?
As you may know, there is ongoing debate about the differences between a “Leader” and a “Manager.” Many people fail to make a distinction, assuming that anyone in a management position is automatically a leader, when in fact, leadership is not guaranteed by merely holding a position of authority. This confusion arises from conflating “position” with “leadership,” as true leadership goes beyond title or role.
Managers tend to focus on immediate tasks, emphasizing present-day operations. Their attention is primarily on the here and now, and while they may be aware of future needs, they typically do not spend significant time considering the long-term impact of their actions.
Leaders, conversely, are forward-thinkers, recognizing that the present moment is merely a pivot point that shapes future outcomes. They are always planning several steps ahead and think strategically about long-term objectives. In contrast, managers tend to focus more on short-term tactics and immediate efficiencies.
Where managers focus on optimizing current processes, leaders focus on growing and developing talent, trusting their teams to innovate and improve those processes over time. Leaders believe that by fostering a skilled and empowered workforce, their people will enhance operational performance far more effectively than the leaders themselves could.
Leaders understand that compensation is a means to satisfy basic needs, but true motivation comes from the work itself—challenges, opportunities for personal growth, and a supportive environment. Managers, on the other hand, may believe that financial rewards and incentives are the primary drivers of employee motivation.
Leaders recognize the unique motivations of each individual, understanding that some employees may be motivated by public praise while others may value flexibility or autonomy. Managers, however, often focus more on systems, rules, and policies, sometimes failing to recognize when deviating from a policy is the right course of action.
While managers often look to improve upon what has been done in the past, leaders push for radical innovation and challenge themselves and their teams to achieve groundbreaking results. Leaders create new paradigms, while managers tend to prioritize incremental improvements to existing systems.
A manager’s greatest satisfaction often comes from successfully completing tasks efficiently. Leaders, however, find fulfillment in helping others grow and succeed, with their most significant joy coming from seeing those they mentor rise to higher levels of success than they themselves have attained.
Leaders focus their time and energy on high-potential individuals who are most likely to achieve extraordinary results. They avoid spending too much time on remedial tasks, preferring instead to invest in the people and projects that will have the greatest impact on future success. Managers tend to address immediate problems and focus on fixing issues rather than nurturing potential.
While managers excel at following best practices and improving existing systems, leaders seek out creative, unconventional solutions and look for opportunities to foster innovation. Leaders are more likely to seek out talented individuals who think outside the box, while managers are generally more focused on conformity and structure.
Leaders prioritize cultivating talent, seeing it as a strength, and are not threatened by it. Managers, on the other hand, may feel the need to control their environment and may struggle to manage highly independent or “difficult” individuals. Leaders are typically better equipped to handle strong personalities and egos, whereas managers may be more inclined toward rigidity.
Although leaders can be assertive, they understand the importance of listening to others and being open to different perspectives. Managers may be more focused on their own methods and less receptive to alternative viewpoints. Leaders embrace the concept of “let the best idea win,” even if it means challenging their own beliefs.
In summary, while managers focus on maintaining order and improving efficiency, leaders are driven by the pursuit of innovation, growth, and long-term success. The most effective organizations need both: managers to keep things running smoothly and leaders to drive progress and inspire change.
We look forward to speaking with you!
Bryanston Ext 1 Sandton
By Appointment Only
Frequently Asked Questions
Some frequently asked questions about the service that you may have questions about
Who are your typical clients?
Our Clients Include:
🏨 Hotel & Resort Owners – From boutique properties to global brands, we help maximize asset value and profitability.
📊 Investors & Developers – Offering due diligence, valuation, feasibility studies, and market analysis for sound investment decisions.
🔑 Hospitality Management Companies – Assisting with branding, contract negotiations, and operational efficiencies.
🍽 Restaurant & F&B Operators – Enhancing profitability through menu engineering, cost control, and service optimization.
🏝 Resort & Club Operators – Supporting operational excellence, guest experience enhancement, and CapEx planning.
🏦 Lenders & Financial Institutions – Providing hotel asset evaluations, debt restructuring, and financial planning support.
⚖ Legal & Insurance Firms – Expert witness testimony, risk management, and policy assessment.
Why Partner With Us?
✔ Decades of industry experience
✔ Proven strategies for revenue growth & efficiency
✔ Customized solutions tailored to your unique needs
Let’s transform challenges into opportunities and drive success for your hospitality business!
What is the process for beginning a project?
Our Process for New Projects:
Initial Consultation & Needs Assessment
Understanding your goals, vision, and challenges.
Analyzing the market and competitive landscape to identify key opportunities.
Feasibility & Market Research
Conducting comprehensive research on the location, target market, and customer demographics.
Analyzing potential financial performance, including cost projections, revenue potential, and ROI.
Project Planning & Design
Developing a strategic plan outlining the scope, timeline, budget, and resources.
Collaborating with architects, designers, and other experts to refine property layout, design, and branding.
Brand Selection & Contract Negotiation
Helping you select the right brand (or independent strategy) that aligns with your objectives.
Assisting with management contract negotiations to ensure favorable terms and performance standards.
Construction & Development Oversight
Managing the project timeline, coordinating with contractors, and ensuring compliance with regulations.
Overseeing construction to ensure quality and cost control.
Operations Setup & Staff Training
Preparing the operations manual and defining standard operating procedures (SOPs).
Providing staff training for operational excellence, guest satisfaction, and efficiency.
Grand Opening & Marketing Strategy
Planning and executing a grand opening event.
Implementing a marketing and branding strategy to attract customers and establish your property’s presence.
Ongoing Performance Monitoring & Optimization
Analyzing financial performance, customer satisfaction, and operational efficiency.
Providing continuous support for optimizing revenue, reducing costs, and improving guest experiences.
By following this comprehensive project process, we ensure that every aspect of your new project is thoughtfully planned, executed efficiently, and poised for long-term success.
What if my project lies outside your team’s skillset?
1. Referral to Trusted Partners
We maintain a network of trusted industry partners with specialized expertise across various areas of hospitality, real estate, construction, and finance. If your project requires a skillset outside our core services, we’ll refer you to a reliable professional or firm that we trust.
2. Collaborative Team Approach
For projects with cross-disciplinary needs, we can work alongside external experts, integrating their expertise into the project while maintaining overall coordination and leadership from our team. This ensures that every aspect of the project remains aligned with your broader goals.
3. Scalable Solutions
We are adaptable and can expand our team temporarily by bringing in subject matter experts or forming an alliance with consultants who specialize in the areas needed (e.g., advanced technology, niche construction, international regulations).
4. Full Transparency & Communication
If a project involves expertise we don’t specialize in, we will discuss these areas with you upfront. We ensure clear communication on the scope of work, timeline, and team members involved so you feel confident in the project’s direction.
5. Project Continuity & Quality Assurance
Whether it's through an internal expansion or trusted partners, we ensure seamless integration and ongoing quality assurance throughout the project, so you receive consistent results.
6. Tailored Solutions & Flexibility
Even if your project has a niche requirement, we aim to remain flexible and ensure that the expertise we bring, either from our team or external partners, is fully tailored to meet the needs of your specific project.
Your success is our priority, and we’ll make sure you have the right resources and expertise to accomplish your goals!
Will you tell me how to run my business?
Here’s what we do to support your business:
1. Expert Guidance
We offer our deep industry knowledge and specialized expertise to help you navigate challenges, optimize operations, and identify growth opportunities. This guidance is intended to help you make better decisions based on your unique business needs.
2. Tailored Solutions
We don’t take a one-size-fits-all approach. Instead, we customize our recommendations to fit the specific context of your property, market, and goals. We work with you to understand your vision and challenges, and then we create strategies that align with those objectives.
3. Best Practices & Industry Standards
We share best practices, industry standards, and benchmarking insights that you can use to enhance your operations, customer service, and profitability. This might include everything from operational efficiencies to brand alignment or financial planning.
4. Continuous Support
We don’t just provide advice once and walk away. We offer ongoing support to help you implement strategies, track performance, and adjust as necessary. We help you stay focused on achieving long-term success.
5. Data-Driven Decision Making
We help you analyze data and performance metrics to guide decisions about pricing, marketing, operations, and other key aspects of your business. Our aim is to provide you with the tools to drive sustainable growth.
Ultimately, we are here to help you optimize your business, not dictate how to run it. We empower you with knowledge and strategic options to make informed decisions and navigate the complexities of your industry with confidence.